The Queen's Night Benelux

The Queen's Night Benelux

The Queen's Night Benelux is the regional semifinal of an international permanent make-up (PMU) championship, held in Brussels over two days: live competition, VIP demos, masterclasses and an awards gala. The organisers needed more than a landing page. They needed a platform that explains a complicated event clearly and turns visitors into registered participants.

What We Built

• A clear path through a complex offer: Two days with different formats were packaged into three tiers (Gold, Platinum, Diamond), with a side-by-side comparison so artists can see in seconds what each day includes and why most choose both.

• Participant checkout: A reservation flow tied to the chosen tier, with competition discipline and level selection, extra categories and add-ons such as the gala dinner.

• B2B-ready invoicing details: Personal or business invoices, with company name, VAT number and address collected up front for artists and salons across the EU, Norway, Switzerland and the UK.

• Everything a competitor needs: A full day-by-day schedule, judging rules, a participant guide (English and French), and jury and speaker pages, so participant questions are answered before they are asked.

• Sponsor visibility: A dedicated sponsorship page and a partner logo wall that gives the brands backing the event real exposure.

• Built for launch moments: A live countdown, an announcement bar for open reservations, and GDPR cookie consent, on a fast static Astro site.